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Comments close on FDA's generative AI device framework Solventum clears its Restrata matrix for use under V.A.C. negative pressure therapy Medtronic takes a CE mark for five conduction system pacing pacemakers Paradromics hands Siemens Healthineers the imaging workup for its brain implant Empyrean submits a 510(k) for Vektra, its robotic brachytherapy system Masimo clears AFib detection on the Radius VSM wearable monitor Sequel clears the twiist insulin pump for adults with type 2 diabetes FTC issues a second request on the MiMedx purchase of Sanara MedTech Labcorp pays $722M upfront for BioReference testing assets Comments close on FDA's generative AI device framework Solventum clears its Restrata matrix for use under V.A.C. negative pressure therapy Medtronic takes a CE mark for five conduction system pacing pacemakers Paradromics hands Siemens Healthineers the imaging workup for its brain implant Empyrean submits a 510(k) for Vektra, its robotic brachytherapy system Masimo clears AFib detection on the Radius VSM wearable monitor Sequel clears the twiist insulin pump for adults with type 2 diabetes FTC issues a second request on the MiMedx purchase of Sanara MedTech Labcorp pays $722M upfront for BioReference testing assets

Acquisition

Carrot buys GreenMan Vision to add lens simulation to its VR eye exams

MedDevice Startups Staff · Oct 9 · 2 min read · Via Business Wire

Carrot agreed to buy GreenMan Vision and its InSightVR lens simulator. The companies announced the deal on October 9 and did not disclose terms.

InSightVR feeds a patient's own biometry into a headset and shows what monofocal, toric, multifocal, extended depth of focus and adjustable lenses would look like before cataract surgery. A retrospective study of 609 patients published this year in Patient Preference and Adherence found 57.1 percent of InSightVR patients chose an advanced technology lens, against 28.4 percent counseled the usual way.

Carrot, founded in 2018 in Brooklyn as Virtual Field, says its virtual reality testing runs in more than 2,500 clinics and has logged over 6 million exams. GreenMan was started in West Fargo, North Dakota by cataract surgeons Michael Greenwood and Brandon Baartman. Premium lens selection is where cataract surgery makes its margin, so a tool that doubles advanced lens uptake sells to a practice on the economics alone.

Questions & Answers

Who is Carrot acquiring in October 2026?

Carrot agreed to acquire GreenMan Vision, the ophthalmic technology company behind InSightVR. The companies announced the agreement on October 9, 2026 and did not disclose the price.

What does GreenMan Vision's InSightVR do?

InSightVR uses a cataract patient's own biometry to simulate, in virtual reality, how they would see with monofocal, toric, multifocal, extended depth of focus and adjustable intraocular lenses. GreenMan Vision is based in West Fargo, North Dakota.

What is Carrot in eye care?

Carrot, founded in 2018 in Brooklyn, New York as Virtual Field, sells a virtual reality platform for visual field testing and other eye exams. The company says its platform is used in more than 2,500 clinics and has logged over 6 million exams.

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